Congratulations to Mr Wonka's
Golden Ticket Winners!

This summer, for the first time since Charlie Bucket won the prize of a lifetime, Penguin Young Readers, along with some of Mr. Wonka’s most trusted advisors, have chosen five children from across the United States to become NEW lucky golden ticket winners!

The five Imaginormous Challenge winners

Roald Dahl’s Imaginormous Challenge, which recently concluded its first year, received over 20,000 imaginative story ideas from kids aged 5-12 across the U.S -- a record breaking entry level!

This past weekend, three of the children experienced once in a lifetime opportunities to work with incredible partners to transform their 100 word story ideas into something that would make Willy Wonka proud.

From the youngest winner at just 6 years of age, who imagined a unicorn kitty named Bubblegum and will have her story idea transformed into a 3D printed, edible candy, to an 11 year old whose idea about a paralyzed girl who longs to dance will be transformed by the cast and crew from Roald Dahl’s Charlie and the Chocolate Factory on Broadway into a choreographed dance number, each winner will have the opportunity to work with industry leaders to help them realize their full creative potential.

Eleven-year-old Imaginormous winner Lucy Franks said of getting the chance to work with New York Times bestselling author Adam Gidwitz: "It was a once in a lifetime experience to be able to work with Adam Gidwitz, an author whose books I've read and enjoyed. He helped me develop my story and I left the session with some wonderful ideas. I can't wait to complete and share my story."

The final two winners' experiences are currently in the works: eight-year-old Sage Marie Spaeth will fly out to Hollywood to visit Warner Bros. Animation for her winning experience at the end of August, and eleven-year-old Cole Ritchie's winning idea is currently being transformed into a playable Minecraft experience, which will be available in a few weeks.

The full line up of Golden Ticket winners and their Imaginormous experiences are:

Anusha, Age 11, from Acton, MA - “Roald Dahl’s Charlie and the Chocolate Factory” on Broadway will turn Anusha’s winning story idea into a marvelous, theatrical creation.

Imaginormous winner meets cast Charlie on Broadway

Anusha meets Ryan Sell, who plays Charlie Bucket,
and dancer Kristin Piro from the cast of
Charlie and the Chocolate Factory on Broadway

Sage Marie, Age 8, from Teaneck, NJ - Sage and her family will fly out to Hollywood, courtesy of Mr. Wonka, and pitch her story idea to a major Hollywood Executive at Warner Bros. Animation!

Imaginormous winner sage and her family

Sage and her family at the winners' breakfast

Cole, Age 11, from Heber City, Utah - A team of Minecraft builders will transform and reimagine Cole’s winning story idea into a playable Minecraft experience for Cole and the world to enjoy.

Imaginormous winner Cole

Winner Cole in New York

Lucy, Age 11, from Sparta, NJ - The New York Times bestselling, award winning author Adam Gidwitz (A Tale Dark and Grimm, The Inquisitors Tale, The Empire Strikes Back: So You Want to be a Jedi?), will work with Lucy to transform her idea into her very own short story book!

Adam Gidwitz with Imaginormous winner Lucy

Winner Lucy creating her book with
bestselling author Adam Gidwitz

Giselle, Age 6, from Mesa, Arizona - Following in Willy Wonka’s footsteps and with the help of Dylan’s Candy Bar, Giselle’s idea will be turned into a magical, edible creation – a 3D-printed piece of candy!

Giselle at Dylans Candy Bar

Giselle enjoys her experience at
Dylan's Candy Bar in New York


The Golden Ticket winners also got the chance to see the new Broadway musical “Roald Dahl’s Charlie and the Chocolate Factory” in New York City and will travelled on an incredible family trip to the UK sponsored by Norwegian Air. Once in London, the families were given tickets to London’s top attractions, including The London Eye, Madame Tussauds, and The London Dungeon courtesy of Merlin Entertainment, as well as a shopping experience at Westfield London and a sightseeing trip on City Cruises

Additionally, key stationery sponsor Post-it® Brand is proud to reward the teachers of the five winning children with special Post-it® Brand educational materials, and the winning teachers will also be gifted with a Roald Dahl library of books valued at $500.00 from Penguin Young Readers.

If you didn’t win in 2017, do not despair! It has been confirmed that the Challenge will be coming back bigger and better then ever in 2018. Make sure you sign up to receive more information about the 2018 challenge. Remember - All it takes is 100 words to enter – and the prizes are set to be just as spectacular in 2018!

Read the full press release here, for press enquiries contact  

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