Cookie policy

Information about our use of cookies ("our site") uses cookies to distinguish you from other users of our site. This helps us (i.e. The Roald Dahl Literary Estate LLP) to provide you with a good experience when you browse our site and also allows us to improve our site. By continuing to browse the site, you agree to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you agree to this. Cookies contain information that is transferred to your computer's hard drive.

Cookies are widely used in order to make websites work, and to work more efficiently, as well as to provide information to the owners of the website (and any third parties they work with) and to manage elements of their business. Without certain cookies, some areas and functionalities of a website will not work (e.g. user logins).

If you would like to find out more about cookies please visit or, which explain how cookies work and how you can manage their use.

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our site to enable you to move around our site and use its features. They include, for example, cookies that enable you to log into secure areas of our site. Without these cookies our site does not work properly.
  • Analytical/performance cookies. These cookies allow us to recognise and count the number of visitors and to see how visitors move around our site when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily. We only use these cookies to improve how our website works.
  • Functionality cookies. These are used to recognise you when you return to our site and enable us to remember the choices you make when using our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our site, the pages you have visited and the links you have followed. These cookies are used by websites to make advertising displayed on them more relevant to your interests. They remember that you have visited a website and this information is shared with other organisations. 

Blocking/Deleting Cookies

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can also delete cookies by selecting the appropriate option in your browser settings If you use different computers/mobile devices in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.  However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you would like to disable "third party" cookies you can turn them off by going to the third party's website and getting them to generate a one time "no thanks" cookie that will stop any further cookies being written to your machine.

You can find more information about the individual cookies we used on our site and the purposes for which we use them in the tables below.

A: Cookies created and managed by 

Cookie Name

Type of Cookie




Strictly necessary / session cookie

When you close your browser

Remembers your browser and monitor set up to make sure images are shown properly when viewing our site.


Strictly necessary / session cookie

When you close your browser

Remembers items you have put into your shopping basket and monitors your access status to the site's administrative system.


Functionality / session cookie

When you close your browser

Remembers whether or not you have seen the cookie disclaimer message.


Strictly necessary / session cookie

Never or when you clear your cookie cache.

Remembers whether you chose the “parent/guardian”, “teacher”, “child” or “other” option when you first visited our site, so that when you return again to our site we can provide content to you that is most relevant to your selected user type.



B: Cookies created by third parties to help

Cookie Name

Type of Cookie


Managed by



Analytical / performance

Never or when you clear your cookie cache.

Google Analytics

These cookies carry out analytical and search engine services to assist us in the improvement and optimisation of this site. They enable us to see how many people use and navigate our site and its services, as well as the routes people take to move around our site. These cookies "remember" what you have done on our website in previous pages / interactions.

We use this information to measure how well our site is doing, and where we need to improve our website service to you.

Google Analytics does not collect any personal information about you. These cookies are collected in anonymous form.

Click here for an overview of privacy at Google.


Triggered from when you first visit our site and expires when you close your browser.


Triggered from when you first visit our site and expires 30 minutes after you leave our site


6 months - triggered from when you first visit our site and reset on each visit thereafter.


Never or when you clear your cookie cache.


2 years


10 minutes

Google Adwords


365 days

Google Analytics

These cookies are used to advertise on third party websites (including Google) to previous visitors to our site.

It could mean that we advertise to previous visitors who haven’t completed a task on our site.

 Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our site.

Any data collected will be used in accordance with our privacy policy and Google’s privacy policy.



Triggered at the start of browsing session and ends when browsing session ends 

Google Analytics

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.


For more information on Google Analytics cookies, please refer to

To opt out of being tracked by Google Analytics across all websites visit

To opt out of Google adwords remarketing or DoubleClick please set your advertising preferences at

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. In particular:

Social Media Buttons: If you take the opportunity to share content from our site through our social buttons (e.g. Facebook, Twitter etc), you should be aware that these sites are likely to collect information about your online activities. We have no control over this. We suggest that you check the privacy policies (if any) of such third party websites for more information about their use of your information and/or how to opt out or delete such information.

Changes to our Cookie Policy

This policy is effective from March 2014. We may need to change our Cookie Policy from time to time to keep it up to date. Any changes we may make to our Cookie Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy.

This Cookie Policy was last updated 23rd March 2017

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