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"Tremendous things are in store for you! Many wonderful surprises await you!"

Willy Wonka

Roald Dahl’s stories often started as tiny ideas scribbled into one of his beloved “Ideas Books”—these little ideas would later become the stories, characters, inventions, and imaginative worlds featured in Charlie and the Chocolate Factory, Matilda, Fantastic Mr. Fox, The BFG, and many more.

Inspiration for a story idea could come from anywhere. For example: things or people you’ve seen; dreams you’ve had; characters you’ve met; inventions you’d like to create; delicious or gross flavors; something that made you laugh, angry, embarrassed, happy, or confused; imagined or real places you find interesting; fascinating facts you discover; intriguing photographs; conversations you’ve overheard; stories from books, films, or plays.

DID YOU KNOW? The character of Willy Wonka started as an idea in one of Roald Dahl’s Ideas Books about a man called Billy Bubbler. Find out more here.

In Roald Dahl’s Ideas Books, Billy didn’t only make sweets, he invented other things. This tiny idea became the book, film, and coming in Spring 2017, the Broadway musical Charlie and the Chocolate Factory

Great ideas can come from anywhere and can start small. We’re looking for great, imaginative story ideas summarised in 100 words or fewer.

Welcome to Roald Dahl’s Imaginormous Challenge – starring Willy Wonka! Here, a 100-word story idea could win extraordinary, once-in-a-lifetime prizes! Wonka – the world’s most famous confectionary tycoon – is embarking on a nationwide search for FIVE brilliant story ideas from children around the United States. Mr. Wonka will transform the winning story ideas into creations beyond anyone’s wildest dreams…

Sadly, the 2017 challenge is now closed. But you never know what Wonka and those Oompa Loompas might have planned for the future!

Watch the trailer above and find out more about the prizes here.


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HRH The Duchess of Cornwall

The Duchess of Cornwall is married to The Prince of Wales and supports him in carrying out his duties as Heir to the Throne of the United Kingdom.


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