Roald Dahl's Imaginormous Challenge 2019

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Roald Dahl’s Imaginormous Challenge is a global creativity program aimed at sparking the imagination of young minds, inspired by the creativity of the world’s number one storyteller.

Roald Dahl scribbles to Charlie - purple

Roald Dahl’s stories often started as tiny ideas scribbled in his “ideas books”— these tiny ideas would then be transformed into the great, big, wondrous story world of Charlie and the Chocolate Factory, Matilda and more!

To celebrate that even the smallest of ideas can become the most amazing of creations and to unlock the imaginations of children across America, we decided to launch Roald Dahl's Imaginormous Challenge!

We’re looking for the most exciting and imaginative story ideas summarised in just 100 words or less from 5 -12 year olds across the USA. Spelling doesn’t matter nor does grammar, the only judging criterion is pure imagination!

To prove that a small idea can be transformed into something truly wonderful, working with some of our most esteemed partners, we’ve an unrivalled, roster featuring once-in-a-lifetime prizes.

Roald Dahl idea book

Roald Dahl’s Imaginormous Challenge returns on Friday 20th September 2019

May we suggest reading a little Roald Dahl in the meanwhile to spark some truly stupendous story ideas!


Get inspired by reading more from the amazing world of Roald Dahl!

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Please use this site to help your student or child enter the Imaginormous Challenge