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"Tremendous things are in store for you! Many wonderful surprises await you!"

Willy Wonka

Welcome to Roald Dahl’s Imaginormous Challenge – starring Willy Wonka! Here, a 100-word story idea could win an extraordinary once-in-a-lifetime prize! 

Wonka – the world’s most famous chocolate maker – is embarking on a nationwide search for FIVE brilliant story ideas from children around the United States. The winning story ideas, with a little help from some of Wonka’s most esteemed companions, will be transformed into creations beyond anyone’s wildest dreams…

Roald Dahl’s stories often started as tiny ideas scribbled into one of his beloved “ideas books”— these little ideas would later become the stories, characters, inventions, and imaginative worlds featured in Charlie and the Chocolate Factory, Matilda, Fantastic Mr. Fox, The BFG, and many more.

DID YOU KNOW? The character of Willy Wonka started as an idea in one of Roald Dahl’s ideas books about a man called Billy Bubbler. 

In Roald Dahl’s ideas books, Billy didn’t only make sweets, he invented other things. This tiny idea became the book, film, and even a Broadway musical: Charlie and the Chocolate Factory.

Inspiration for a story idea could come from anywhere, anywhere at all, and even the biggest and best ideas start small.

We’re looking for the most amazing, the most fantastic, the most extraordinary story ideas – summarized in just 100 words or fewer.

Enter today!  

A Patron to be proud of...

HRH The Duchess of Cornwall

The Duchess of Cornwall is married to The Prince of Wales and supports him in carrying out his duties as Heir to the Throne of the United Kingdom.


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Welcome welcome to the
Imaginormous Challenge!

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