Roald Dahl's Imaginormous Challenge 2019

A chat with... Broadway musical, Roald Dahl's Charlie and the Chocolate Factory

The team behind the Broadway musical Roald Dahl's Charlie and the Chocolate Factory will turn one winning Imaginormous story idea into a show-stopping, toe-tapping theatrical creation!

We chatted with director Matt Lenz about what makes a great idea.




Tell us a bit more about the Golden Ticket prize you’re helping Wonka with this year.

My friends and I, who created the Broadway show Roald Dahl's Charlie and the Chocolate Factory are excited to help make a truly magical theatrical experience for the winner!
We will meet with that lucky person somewhere very special to help make their story come to life!

What’s your favourite Roald Dahl story?

Charlie and the Chocolate Factory. I love so many of the characters - and I'm constantly inspired by the endless creativity!

Which Roald Dahl character do you think is most like you?

Willy Wonka. He's a creative artist - in the truest sense of the word.

Where do the best ideas come from? 

A lively imagination and a keen, nimble mind that is open and ready for all types of inspiration.

What’s the wackiest idea you’ve ever had? Did it work? 

When I was a kid I was a magician and I used to invent some of my own magic trick and illusions.
I guess they worked because people were amazed when I made white doves disappear into thin air.

What do you think makes a spectacular story? 

Wonderful characters, lots of specific and interesting details, and universal themes that people can recognise, learn something from and relate to their own lives.





Get inspired by reading more from the amazing world of Roald Dahl!

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