"A little nonsense now and then is relished by the wisest men"

Willy Wonka

Roald Dahl’s Imaginormous Challenge is open to children ages 5-12 in the U.S. Contestants may submit their story ideas—no more than 100 words—between March 1 and May 31, 2017.

Your child’s extraordinary imagination could win them and your family once-in-a-lifetime prizes! We assure you that this time around no child will be sucked into any chocolate river pipe, turned into a berry, dropped down a garbage chute by squirrels, shrunk, or anything of that kind!

Instead, Willy Wonka will be transforming the five winning story ideas into the following:

  • A Theatrical Creation: The team behind the Broadway musical Roald Dahl’s Charlie and the Chocolate Factory, which begins performances March 28 at the Lunt-Fontanne Theatre, will turn one winning story idea into a theatrical creation.
  • A Hollywood Pitch: One winner and a parent/guardian will be flown to Hollywood to pitch their story idea to an executive at Warner Bros. Animation.
  • An Immersive Minecraft World: A team of Minecraft gaming engineers will reimagine a winning story idea as a playable Minecraft experience.
  • Become an Author: Author Adam Gidwitz (A Tale Dark and Grimm; The Inquisitor’s Tale) will pair up with one winner to develop their story idea into a short book.
  • A Candy Creation: One winner’s idea will be turned into an edible creation—a 3-D printed piece of candy—with the help of the team at Dylan’s Candy Bar, the famous confectionary shop whose flagship store is in New York City.

And as if that wasn’t enough, the winning children and their families will be flown to New York City on August 4th for two nights. Along with hotel accommodation, they will see the musical Roald Dahl’s Charlie and the Chocolate Factory and go on a special Roald Dahl tour of the city. Then, the winners and their families will travel to London on August 7th for three nights. They will be treated to tours and multiple activities around the city.

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